Catalogs are Selling Machines
By Darren Hendricks

If you've got a mailbox, you're no doubt aware of the popularity of catalogs. People love to look through catalogs, and more important, they love to buy from catalogs. But mailing catalogs can be expensive. You've got to send a lot of them out, and many of them are going to non-productive destinations-- in other words, most mailings don't just go to sure-fire customers. On the other hand, there are lots of ways to get these powerful sales tools in front of all kinds of motivated, eager customers who want what you've got and are ready to slap some cash in your hand to get it. Catalog Distribution means exactly what it says: getting your catalogs out where they can generate orders. It isn't complicated; in fact, it's incredibly simple.

OVER 20 WAYS TO DISTRIBUTE YOUR FAR HORIZONS CATALOGS AND BROCHURES

1. Show them to friends.

2. Show them to neighbors.

3. Leave some with your dry cleaner, doughnut shop, coffee shop, laundromat, and anywhere else you're a "regular." (Offer the owner a percentage of all orders)

4. Show one to your local PTA Chairperson (you could end up with a fund-raising campaign!)

5. Take them to work, especially around the holidays.

6. Ask if you can leave one in your doctor's office. People love to browse while they wait. (Offer the receptionist a free gift in return for holding the orders for you).