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So, quit not marketing. It is foolish to be in business these days and not market. You have to market aggressively. There is so much mass communication out there today that you have to constantly be in your target market’s face in order to make an impact. Twenty years ago it was not that way. Forty years ago it really was not that way. Come up to present time and market smart. Postcards are one of the smartest ways to go. Brochures are the next smartest. Postcards followed up with brochures are intelligent.
Joy Gendusa founded PostcardMania in 1998, her only assets a computer and a phone. By 2005 the company did over $12 million in sales, employed over 100 people and made Inc. Magazine’s prestigious Inc 500 List as the one of the 500 fastest growing companies in the nation. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. As an Expert Author, she is always willing to share her marketing advice through articles, interviews and speaking engagements. Visit her web site at http://www.postcardmania.com |
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