The trick with postcards is to advertise on your postcard one of your best selling items and mail it to your prospective buyer list. Then design another postcard with another one of your best selling items and mail it to the same list one to two weeks later. Do the same again and again for about four to five postcards. Make an offer on your postcard, like, you will send them a catalogue for free and 10% off their first order if they order within 30 days of ordering their catalogue.

Then, we you have exhausted those five postcards on that prospective list, you hit ‘em again. Same rotation of postcards mailed out every one to two weeks. And those prospects that didn’t order your catalogue the first time they got the postcards will this time.

And you do it again. And the ones that didn’t order the second round, will this time.

And you do it again….it’s a numbers game; it’s a communication game. Sometimes you have to beat people over with head with an idea before the light bulb goes off. Same with marketing. Except you are gently nudging their mail boxes.

You will get reaches. You will get orders. You will save money. And you will be doing what successful retail and cataloguers have been doing for eons. How do I know? I service some really successful cataloguers and I see what they do that is successful.