27. Be sure your ordering information is easy to understand.

28.. Make your order form easy to use, with adequate space to
write the necessary information.

29. Put in one or more extra order forms to make it easier for
customers to order again..

30. Encourage prospects to order by phone on credit, charge or
c.o.d. sales and encourages them to telephone for further
information they may desire.

31. Offer a 24-hour phone-in service through an arrangement with
a local telephone answering service that can answer your phone
during the hours that your business is not normally open.. This
is especially convenient for the customer who shops in your
catalog during evening or weekend hours.

Make it as easy as possible for customers to pay for their orders
Procedures 32 and 33
Offer credit card service on orders for a specified amount or
more.. By putting a minimum on credit card orders you will often
increase the original order to at least that minimum amount.
Credit card orders tend to be nearly double the size of cash
orders.

33. Make it easy to determine shipping charges so they can be
included in cash-with-order payments.
Use order starters and sales stimulators such as 34 to 42

34. Use a wrap-around letter on the front of your catalog to
stimulate ,ore orders and to do a selling job on the merchandise
in the catalog; also to make special appeals to special groups or
call attention to merchandise in the catalog of special interest
to special groups.

35. Use the wrap-around to offer order starters (loss leaders or
hot items to get prospects in to the catalog).

36. Offer specials at intervals throughout the catalog to entice
readers to start an order. Once they buy even one lonely item
they'll tend to order other items to go with it.

37. Offer logical assortments of mixed or matched seasonal items
to provide extra variety and pleasure at any given period of
time. Make suggestions for these assortments and provide
inducements for prospects to order them.